NAKED JUICES HOW TO

Matt McLean, who established Uncle MattвЂ™s Organic more than 20 years and sold to Dean Foods in 2017 before buying the brand back, sees strong growth potential based on the categoryвЂ™s health benefits, and potential to innovate beyond traditional juice вЂ“ including into better-for-you desserts and treats where the sugar content may be more acceptable. StГ©veninвЂ™s opinion further is reinforced by other high-profile acquisitions earlier in the pandemic, including the repurchase of orange and grapefruit juice brand Uncle MattвЂ™s Organic by the original founder from Dean Foods in May 2020.

NAKED JUICES HOW TO

The role of fruit juice in future consumersвЂ™ diets will look significantly different in terms of portion size, functional need and packaged versus unpackaged formatsвЂ‹.вЂќ Juice has вЂgreat growth potentialвЂ™вЂ‹Дespite these downward trends, PAI managing partner FrГ©dГ©ric StГ©venin said in a statement that he sees вЂњgreat growth potentialвЂќвЂ‹ for the portfolio of beverages, which he said the private equity firm plans to realize through product innovation, expansion into adjacent categories and enhanced scale in branded juice drinks and other chilled categories.Д®arlier this year, the chief marketing officer and vice president of the Juice Plus brand portfolio at PepsiCo Beverages North America told FoodNavigator-USA in an episode of our Soup-To-Nuts podcastвЂ‹ that the company was exploring how to position juice as a permissive indulgence, with the launch earlier this year of two Naked Indulgent Protein SKUs and four new flavors of Tropicana Premium Drinks that recalled vacations or lounging poolside in the summer. He added: вЂњWhile the category in the US enjoyed a boost in off-trade sales in 2020, with consumers seeking more vitamin C for immune support, the long-term trend has been one of decline.

вЂњThe news of Tropicana and Naked reflects the uncertain role of fruit juice in the consumersвЂ™ routine long term and the ongoing concern about sugar, particularly in North America where Tropicana is largest,вЂќвЂ‹ said Howard Telford, head of soft drinks at Euromonitor International. This drop likely is due in part to recent efforts to reduce consumption of sugar, which is often high in juice beverages, and underscores the uncertainty of the category in consumersвЂ™ evolving health and wellness initiatives. Sugar in focusДЄccording to the Beverage Marketing Corp., fruit juice and drink consumption fell 19% to 2.8bn gallons in 2020 from 3.4bn in 2011, and PepsiCo reported a 36% drop in sales to 436m gallons. While Tropicana is the top refrigerated orange juice brand in the US, fruit juice and drinks consumption have fallen significantly since PepsiCo acquired Tropicana. for Tropicana in 1998, and is only slightly more than the roughly $3bn in net revenues that the juice business brought PepsiCo in 2020, which represented a small fraction of the companyвЂ™s approximate $70bn in total revenue.

The dealвЂ™s pre-tax price tag is the same as what PepsiCo paid Seagram Co. PepsiCo will retain a non-controlling 39% interest in the newly formed joint venture, exclusive US distribution rights to the brands through its direct store delivery for small-format and foodservice channels, while PAI will become the majority shareholder of the transferred business. The sale, which includes Tropicana orange juice brands, Naked and other juice brands in North America, brings PepsiCo approximately $3.3bn that the CPG giant plans to use to strengthen its balance sheet and make вЂњ organic investments in the businessвЂ‹,вЂќ while simultaneously freeing the company to concentrate on its zero-calorie beverages, SodaStream and portfolio of healthier snacks, PepsiCo chairman and CEO Ramon Laguarta said in a statement. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.

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